
A potential client reached out asking for an AI agent.
“Everyone’s doing AI,” they said. “We need to keep up.”
I asked the question I always ask: “What problem are you actually trying to solve?”
There was a pause. Then: “We can’t find anything. Documents are everywhere. It takes us hours to locate what we need.”
So we scheduled a systems audit.
Files were scattered across multiple drives. No naming conventions. No clear ownership. Departments operating in silos, each with their own version of “the system.”
But that was just the surface.
The real problem showed up in the first meeting.
Everyone talked over each other. People were desperate to be heard but completely unwilling to listen. Ideas got interrupted mid-sentence. Concerns were dismissed before they were fully expressed. No one validated what anyone else said.
It was exhausting.
These weren’t strategy sessions. They were complaint festivals. Hour-long meetings that went nowhere because no one was actually communicating. They were just taking turns being loud.
The energy in that room was so thick with negativity and frustration that I almost walked out.
This is what I mean when I say every business problem is a people problem. There were clear internal business communicaiton issues.
Here’s what happens when organizations jump straight to technological solutions without addressing the human issues underneath:
You automate the chaos. You make it faster. You scale the dysfunction.
An AI agent wasn’t going to help this team find documents. Because the filing system wasn’t the problem. The filing system was a symptom.
The actual problems were:
You can’t solve those problems with software.
We started with the filing system because that’s what they thought they needed. Structure. Naming conventions. Access protocols. The basic infrastructure of organizational systems.
But as we worked, the deeper issues surfaced.
Why were departments territorial about information? Because they’d been burned before. Because cross-functional collaboration had failed so many times that people stopped trying.
Why did meetings devolve into chaos? Because there was no established container for productive disagreement. No framework for how to raise concerns without it turning into blame.
Why did everyone feel unheard? Because no one had modeled what real listening actually looks like in a business context.
The work shifted. I came in as a consultant to fix their systems. I left as a coach to half their leadership team.
Because once you see the real problem, you can’t unsee it.
Most organizational communication is performative.
People wait for their turn to talk. They’re not processing what’s being said. They’re rehearsing their response. Defending their position. Preparing their counter-argument.
This isn’t listening. This is verbal sparring.
Real listening, the kind that actually moves organizations forward, requires something most corporate cultures don’t teach: the willingness to be changed by what you hear.
When someone speaks and you truly listen, you might discover:
That requires humility. Presence. The ability to hold space for someone else’s experience without immediately trying to fix it, dismiss it, or compete with it.
Most organizations don’t do this. They can’t. Because they’ve built cultures that reward certainty over curiosity, speed over depth, being right over being effective.
This is where my work gets called “woo-woo.”
Because yes, I can audit your systems. I can build you workflows and optimize processes and create organizational structures that actually function.
But I also trust what I sense when I walk into a room.
The energy in that first meeting told me everything I needed to know before anyone said a word. The frustration. The resignation. The barely contained hostility between people who were supposed to be on the same team.
You can call that intuition. You can call it pattern recognition from twenty years of executive leadership. You can call it spiritual discernment.
I call it paying attention to what’s actually happening instead of what people say is happening.
And what was actually happening was a leadership team that had stopped seeing each other as humans. They’d become obstacles to each other’s objectives. Roadblocks. Problems to manage rather than people to collaborate with.
No filing system was going to fix that.
Here’s what I want you to understand:
Every bandaid solution you implement, every new tool you adopt, every process you layer on top of existing dysfunction just pushes the real problem deeper.
It doesn’t go away. It metastasizes.
You end up with bloated systems, expensive software nobody uses, and teams that are even more disconnected than when you started.
The better path, the harder path, is to go to the root.
Ask the uncomfortable questions:
This is holistic problem-solving. Not choosing between strategy and soul. Not separating the technical from the human. Not pretending that business issues exist in a vacuum separate from the people who create them.
It’s slower. It’s messier. It requires you to look at things you’ve been avoiding.
But it actually works.
They needed someone to name what was happening in that room.
They needed permission to stop pretending everything was fine and start dealing with what was actually broken.
They needed practical tools for better communication, yes. But they also needed to understand why those tools matter. What it costs them to keep operating the way they’ve been operating.
They needed to remember that they’re humans trying to do meaningful work together, not just roles on an org chart competing for resources.
And they needed someone who could hold space for all of it.
The technical stuff and the human stuff. The tools and the trust.
That’s the work I do now.
Not choosing sides. Its about bridging the choas and integrating both.
Ask yourself:
Sometimes the most strategic thing you can do is slow down and get honest about what’s really happening.
Sometimes the solution isn’t another app. It’s a conversation you’ve been avoiding. It’s trust that needs rebuilding. It’s communication patterns that need to shift.
Sometimes what you need isn’t a consultant who can implement systems.
You need someone who can see the whole picture. The structure and the people. The processes and the patterns. The systems and the stories underneath them.
Your business doesn’t need another tool.
It needs integration.
Ready to address what’s really broken? Visit jenjul.com to explore how we can work together to solve the actual problems holding your organization back.
