Did you know that there are almost 4 billion people using social media in 2020? Social Media is a necessary part of your business. It is vital as we live in a very Digital Age. Everyone is online. Considerable brand awareness and engagement from social media requires time and planning. It is the bread and butter of how you show your brand, your business, your products, and your services to the world. How you show up is comparable to how you present yourself to make a great first impression. You want potential new customers and/or clients to like-know-and-trust you based on that first impression.
As a former social media manager, I can tell you that it takes effort to reach the desired results with any strategy. By having the knowledge and tools is what you need to get on the right path to success. If you are already aware of the potential to grow your brand and business through social media channels means you are already going in the right direction.
Before we begin and get into the nitty-gritty of what it takes to be your own social media manager for your business, let’s just define what IS a social media manager and WHAT they do exactly.
Webfx states, “Social Media Management is the process of managing your online presence on social media platforms like Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post.” Essentially a social media manager manages social media accounts for a company. This can include Facebook, Twitter, Instagram, Snapchat, and Pinterest, just to name a few. They are responsible for growing and maintaining engagement by posting on different channels, social listening, analyzing metrics, and optimizing media strategies.
Let’s say that you already have your business, and now you need to get started or get on your A-game with your social media strategy. If you implement these strategies you can save time and money. It’s important to note that sometimes you need a social media specialist or manager for added value and insight. Perhaps you don’t have the time, so these are merely suggestions that worked for me.
Social Media Management is not easy or effortless. It is a coordinated effort to stay organized, creative, on time, and on budget. (check out my post here on how ‘I was the Worst Social Media Manager).
Start building your online community. Social media is not a one size fits all industry. Research the different social platforms and know which ones work for you and your business.
Know your audience. When you know who your specific ‘target audience’ is, you can tune into them and build upon that relationship.
Manage your time. Time management is a must if you want to stay on top of schedules and deadlines. The best way to do this is to invest in a social media calendar. Even better, utilizing a social media management platform such as Buffer, Hootesuite, Smarterque, Angorapulse, and various other tools are a great way to start. It’ll help you stay organized with all your content for consistency with your audience.
Manage your organization. How you stay organized is pivotal to how you prioritize your tasks. I list everything out and then put my goals/tasks/deadlines into a content management system (CMS) like Asana. It helps me stay on track. Just remember that there are tools out there that can help you get and stay organized but it’s up to you to utilize it.
Have a budget. Having a budget right from the start is one of the most important things in this business. Having a budget means having a clear outline of what you can and can’t spend and staying within those boundaries. I really think it takes a lot to run your own business and manage your money. Just knowing where you are financially means that you have the control to take risks and potentially grow. Always have a budget and keep it updated.
Do your research (to stay relevant)- Most potential clients can smell the difference between good and bad social media. You’ll need some advanced skills if you expect to stand out. Continuous and advanced learning is a must to stay relevant. Never stop learning and adapting.
Stay on Data Analysis. Social media managers must be analytical. You have to know how to understand the metrics and be able to see what’s working and what’s not and make decisions based on that data. Analytics and the ‘numbers’ matter because you need to test different ideas and find the best strategies to communicate with your audience. You’ll also need to have experience with spreadsheet programs like Microsoft Excel or Google Sheets to analyze the metrics provided by each of the platforms you manage. It’s one of the most important things in social media management.
Optimize Mobile. This is huge as most people on social media are on their smartphones. If people can’t find and interact with you on their mobile phones, you might as well not even exist. Take the time to make sure your website is fully functional and optimized on mobile.
Be visual. People want to see you, know you and know about your business in a real way so they can relate and connect with you. This means that you show up more authentically. Ways you can show up are on Youtube, Instagram Live and Stories, and Facebook Live and Stories. There are many more video outlets to express your excitement for your products and services. People want TO SEE the real you. Give them a reason to want to see you and they will show up more for you.
Expectations. Having clear expectations right from the beginning sets you on the right path for success. Many people assume having measurable results in numbers of sales in the short term. The reality is the real social media management comes after a long time of continuously good work. Keep on your social media strategy and tweak as necessary. Remember to be realistic about your expectations and goals.
You can be your own social media manager. You’ll get it as you go. Just remember, don’t give up, set realistic goals, be consistent and know that this is not going to happen overnight. Its a process. You’ll make mistakes. Learn from them. Move on. Plan and grow strategically and know your analytics. It’s easy to start, much easier to give up, but learning lessons and a bit of tenacity will carry you far. Don’t compare or overthink it. And, social media management may not be for everyone. It wasn’t for me. But I learned a lot and I used it to pivot to other digital marketing tools. Its what you make it. You can grow your business by being your own social media manager. Be intentional and authentic.
So, tell me about your social media management journey.