What Happens When You Stop Trying to Fit In a Box

For years, I tried to be one thing.

The corporate executive. The spiritual practitioner. The systems person. The creative. The strategist. The intuitive.

Pick one, the internet said. Niche down. Be known for ONE thing. That’s how you build a successful business.

So I tried. Man, did I try.

And I was miserable.

Because here’s what nobody tells you: some of us aren’t meant to fit in a box. Some of us are multi-passionate people. Some of us are multi-passionate entrepreneurs doing all the things. And the sooner you stop trying, the sooner you can actually build something that works for you.

If you’re a multi-passionate entrepreneur who’s been told to “pick a lane,” this one’s for you.

The Cult of Niching Down

Let’s talk about the advice everyone loves to give: niche down.

Find your one thing. Your specialty. Your unique position in the market. Be the go-to person for that one specific problem.

And look, I get it. The advice makes sense for certain business models. If you’re building a scalable, product-based business or a service that needs to be replicated by a team, specificity helps.

But here’s what that advice assumes: that you’re one-dimensional. That you have one skill, one interest, one way of solving problems.

And if you’re reading this, you’re probably not.

You’re the person who sees connections others miss. You solve problems by pulling from multiple disciplines. Your clients come to you because you understand the whole picture, not just one piece of it.

And yet, the business world keeps telling you to shrink yourself.

Why “Niche Down” Advice Fails Multi-Passionate People

Here’s the thing about niching down: it’s designed for specialists, not integrators.

When you’re a multi-passionate entrepreneur, your superpower isn’t depth in one area. It’s range across multiple areas. It’s the ability to bridge worlds that other people keep separate.

But the “niche down” advice doesn’t account for that.

It tells you to pick: Are you a business strategist or a spiritual guide? Are you a systems builder or a creative coach? Are you practical or intuitive?

And the answer is: yes to all of it.

I’m an Indigenous woman who grew up in rural Alaska and now lives in Denmark. I’m a former corporate executive who couldn’t find work and had to build my own business. I’m a medium who reads energy and a strategist who builds systems. I help creative entrepreneurs with spiritual alignment and practical automation.

Which box does that fit in?

None.

And that’s the point.

The Real Problem Isn’t Being Multi-Passionate

Let me be clear: being multi-passionate isn’t the problem.

The problem is trying to manage multiple interests without the right support. The problem is spreading yourself so thin that nothing gets the attention it deserves. The problem is the exhaustion that comes from trying to be everywhere at once.

But the solution isn’t to cut off parts of yourself. The solution is to build a business structure that actually supports your range.

Here’s what that looks like in practice:

Clear offerings that reflect your integration. Instead of pretending you’re two separate businesses, create offerings that honor both sides. My Spiritual Guidance Sessions aren’t separate from my Systems & Sanity Sessions. They’re two approaches to the same goal: helping people build businesses that actually work for them.

Positioning that embraces paradox. I don’t say “I’m a business strategist who also does spiritual work.” I say “I’m a bridge between strategy and spirit.” That’s not dilution. That’s integration.

A brand that lets you show up whole. Your website, your messaging, your content, all of it should reflect the fullness of who you are. Not pieces. The whole thing.

Systems that free you from the mundane. This is the game-changer. When you automate repetitive tasks and streamline your processes, you actually have the energy to pursue multiple passions. Good systems don’t limit you. They liberate you.

Why Clients Actually Want Multi-Passionate People

Here’s what surprised me: my clients don’t come to me despite my range.

They come to me because of it.

They’re not looking for someone who only does one thing. They’re looking for someone who gets the whole picture.

The creative entrepreneur who needs both spiritual alignment and business strategy.

The intuitive who knows what to do but can’t figure out how to make it sustainable.

The visionary who’s brilliant at big ideas but drowning in execution.

They need someone who speaks both languages. Someone who can read energy AND build systems. Someone who understands that your business problems aren’t always business problems, sometimes they’re energetic blocks, ancestral patterns, or misalignment with your actual purpose.

And you can’t solve those problems from just one angle.

The Trap of Splitting Yourself

I see this all the time: multi-passionate entrepreneurs who try to manage their range by creating separate brands.

One Instagram account for the business stuff. Another for the spiritual work. A third for the creative projects.

And it’s exhausting.

Because here’s what happens: you lose your essence in the separation.

Your clients aren’t following separate accounts. They’re following you. They’re drawn to your integration, your vibe, not your isolation.

When I stopped pretending I was two different people and started showing up as the bridge I actually am, everything got easier. My messaging got clearer. My clients got better. My work got more fulfilling.

Because I wasn’t hiding anymore.

What Indigenous Wisdom Teaches About Integration

Here’s something I learned from my Indigenous background: everything is connected.

In Indigenous worldviews, there’s no separation between the practical and the sacred. Between strategy and spirit. Between work and life.

Western thinking loves categories. It loves boxes. It loves separation.

But that’s not how the world actually works.

Your business isn’t separate from your spiritual practice.

Your creativity isn’t separate from your strategy.

Your intuition isn’t separate from your execution.

It’s all one thing.

And the sooner you build a business that reflects that truth, the sooner you stop feeling like you’re living two separate lives.

How to Position Yourself as Multi-Passionate

Okay, so if niching down isn’t the answer, what is?

Here’s how to position yourself when you refuse to fit in a box:

1. Lead with integration, not division. Don’t say “I do X and also Y.” Say “I bridge X and Y.” It’s not addition. It’s integration.

2. Define your ideal client by their complexity, not their industry. My ideal client isn’t “female entrepreneurs” or “spiritual seekers.” It’s multi-passionate creatives who are tired of choosing between depth and success.

3. Create offerings that require your range. Design services that only someone with your specific combination of skills can provide. That’s your competitive advantage.

4. Tell stories that show the connections. Use your content to demonstrate how your different skills work together. Share your journey. Show the integration in action.

5. Stop apologizing for your range. Your wholeness isn’t a liability. It’s your offering.

The Future Belongs to Integrators

Here’s what I believe: the future doesn’t need more specialists. It needs more people who can bridge the gaps.

We need people who can translate between worlds. Who can hold multiple truths at once. Who can see the patterns that connect things other people keep separate.

We need bridges, not silos.

And if you’re someone who’s been trying to force yourself into one category, one niche, one lane, I’m here to tell you: stop.

Your range is your genius. Your integration is your superpower. Your refusal to fit in a box is exactly what makes you valuable.

What Happens When You Stop Trying to Fit

So what actually happens when you stop trying to fit in a box?

You attract better clients. The people who need your specific integration will find you. And they’ll pay you well for it because they can’t get it anywhere else.

Your work gets easier. When you’re not code-switching between different versions of yourself, you have more energy for the actual work.

Your messaging gets clearer. Paradoxically, when you embrace your range, it’s easier to explain what you do. Because you’re not hiding anything.

You feel whole. Maybe for the first time in your business, you get to show up as all of who you are. And that changes everything.

A Permission Slip

If you need permission to stop niching down, here it is:

You don’t have to fit in a box.

You don’t have to pick one thing. You don’t have to shrink yourself to make other people comfortable. You don’t have to pretend you’re simple when you’re complex.

The people who need you are looking for someone who gets the whole picture. Someone who can hold multiple truths. Someone who refuses to separate things that were never meant to be separate.

That’s you.

And the world needs what you have.

What’s Next

If you’re ready to stop apologizing for your range and start building a business that actually honors who you are, let’s talk.

I work with multi-passionate entrepreneurs who are done shrinking themselves. We build systems that support your range, clarify your positioning, and create offerings that reflect your integration.

Book a session and let’s figure out how to make your range work for you, not against you.

Or subscribe to my podcast, where we dive deep into what it means to live outside the box.

Your wholeness is your offering.

It’s time to own it.